High Frequency Clienteling In Action

Recently, I wrote a post comparing the future of retail to that of finance, and specifically, high-frequency trading. A few days later, I came across a post entitled The Consumer of the Future Will Be an Algorithm that garnered a lot of attention. Then, just yesterday, I came across a great example of exactly what I’m talking about - an enterprising software engineer wrote a piece of code to pre-empt other would-be diners to score hard-to-obtain tables at popular SF restaurants.

In my earlier post, I wrote:

"...instead of high frequency trading, perhaps it’s only a matter of time before we see High Frequency Clienteling (HFC)? Instead of retailers interacting directly with customers, it’s the customer app that contains a customer’s parameterized rules talking with one or more retailer apps in real-time to make buying decisions on behalf of the customer."

It sure looks like the future is now, and this geek’s app might be a foreshadowing of this type of automated clienteling going mainstream over the next 12 months. I wouldn’t bet against it…

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